Casa Mureșenilor Museum in Brașov, home to one of Romania’s most significant family archives—comprising over 25,000 documents (letters, official records, publications, photographs)—is at the forefront of integrating technology to preserve and promote cultural heritage. The Mureșianu family, notable as the proprietors of Gazeta Transilvaniei, the first political newspaper of Transylvanian Romanians, takes center stage through three groundbreaking projects that enhance the visitor experience.

The presentation will highlight:

• “Virtual Reality – An Innovative Solution for Heritage Preservation and Promotion” (2017): Visitors immerse themselves in history through cutting-edge virtual reality technologies, offering a captivating encounter with the museum’s archives.
• “AI – The First Virtual Museum Assistant in Romania” (2019): An interactive AI-powered avatar delivers personalized information about the museum, exhibits, and history, using verbal and non-verbal communication for an engaging visitor interaction.
• “The Mureșianu Family Secret – A Gamified Virtual Tour” (2022): This gamified tour invites audiences to unravel the secrets of the Mureșianu family through an interactive digital narrative, bridging the past and the present.
• Future Plans for technology integration to deepen heritage interpretation and create immersive visitor experiences.